Foton Pickup Truck Business Overview
Foton Pickup, as one of BAIC Foton's core strategic units, operates a dual-brand system comprising “Foton Pickup” and “Mars Pickup.” Positioned as the professional pickup leader, Foton Pickup currently offers three major series: General F9/G9/EV. Mars Pickup, positioned as the new generation of full-size rugged luxury pickups, features four product lines—Mars 7/7 Pro/9/9 Off-Road—comprehensively covering commercial, passenger, and off-road usage scenarios.
Leveraging 26 years of technological accumulation, Foton Pickup has completed four generations of platform evolution: from the inaugural P1 platform's Sunny sedan-truck in 1999, to the P2 platform's Sap series, then the P3 platform's General series, culminating in the current P4 platform's Mars series. This journey marks a strategic shift from basic commercial utility vehicles to premium passenger and off-road pickups. Through continuous product iteration, it has established a comprehensive product matrix, consistently leading industry development.
In terms of brand strength, multiple models have been honored as “Outstanding Passenger/Commercial Pickup Models,” with product quality highly recognized by the industry. Leveraging exceptional performance, it has not only won global user favor but also serves critical national sectors like forest firefighting, public security systems, energy power, and telecommunications engineering through customized solutions, demonstrating specialized product service capabilities.
Currently, Foton Pickup has established China's most comprehensive pickup product lineup. Through precise market positioning and technological innovation, it continues to drive the Chinese pickup industry toward premiumization and passenger-oriented upgrades.
