The king of light trucks unveils its latest masterpiece! Foton Qiminging

2025/12/03 15:14

    At the beginning of the press conference, Chang Rui, the chairman of Foton Motor, delivered a speech. He pointed out that the integration of intelligent connectivity and new energy technologies has driven profound changes in the automotive industry, and new driving forces have been accelerating their release. Facing this trend, Foton Motor has always been promoting industry upgrading through technological innovation. It has been accelerating its progress from "leading in China" to "world-class". Chang Rui stated that currently, the commercial vehicle industry is gradually shifting to a rational track of market innovation and technological accumulation. Foton Motor adheres to a customer-centered approach, driving the enterprise's development and user expectations to rise simultaneously. It aims to "achieve world-class enterprise status" and uses the "Double Hundred Project" as a phased milestone. Through the three paths of "comprehensive internationalization, comprehensive new energyization, and comprehensive intelligence", it promotes the enterprise to navigate through cycles and accelerate its progress towards a new stage of high-quality development. 

The Qimingstar light truck platform is the result of the deep integration of Foton's new energy strategy and light truck strategy. As a newly developed platform exclusively for pure electric light trucks, it not only achieves comprehensive breakthroughs in aspects such as energy efficiency, intelligence, safety, and comfort, but will also become the "core weapon" for Foton to increase its market share in the light truck sector. Chang Rui emphasized that the significance of Qimingstar goes far beyond being just a new product - it is Foton's forward-looking judgment of industry trends, a sincere response to user needs, and a firm commitment to achieving win-win results with partners in the future. In 2026, Foton Motor will also launch pure electric platform heavy trucks to promote the upgrading of the new energy industry through technological innovation, reshape the new commercial vehicle ecosystem with value disruption, and ultimately build a new energy product matrix covering all categories and scenarios of commercial vehicles.


  

  

   

   Subsequently, Wang Shuhai, the deputy general manager of Foton Motor, delved into the current industry situation and user demands, thoroughly explaining the original intention and value proposition of the "Starry Sky" project. He pointed out that current light truck industry practitioners are facing severe challenges: operating costs are continuously rising, and profit margins are constantly shrinking. Each link of "people, vehicles, and goods" is under multiple pressures - drivers have to deal with high operating costs and intense workloads; the majority of the new energy transition solutions in the market are "oil-to-electric", which have exposed shortcomings such as poor comfort, range anxiety, and high energy consumption, and are unable to solve the root problems; even with the dual drive of policies and the market for promoting new energy development, the core pain points in the industry have still not been effectively resolved. 

Wang Shuhai further stated that transitional technologies are merely "temporary measures", and only a completely new development from scratch is the core essence of breaking through the industry's bottleneck. Fude Qimingxing is precisely based on this judgment, and from the very beginning of the design, it has focused on the electric drive characteristics to create an "intelligent native" solution - it can not only solve the urgent problems of users in terms of efficiency, cost and driving comfort at present, but also lay a solid technical foundation for the upcoming intelligent connectivity future, creating "long-term value" for users. This solution is not only the key to solving the current industry's predicament, but also will become the core driving force for the logistics industry to upgrade towards green and intelligentization, and ultimately lead the industry out of the development bottleneck through disruptive technological innovation.

   


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