In 2025, Foton Wins the "Rational Battle" in Commercial Vehicles

The Chinese commercial vehicle market in 2025 is like a sea tossed by waves. On one hand, the traditional fuel vehicle market is shrouded in the bloody price war and the intense competition for existing market share, with enterprises fighting tooth and nail to hold onto their market share. On the other hand, the wave of new energy is sweeping in an unstoppable force, and the industry is in a period of intense pain of energy route, competitive logic and value reshaping. 

Against this backdrop, many stories revolve around traffic. However, in 2025, Foton Motor told a seemingly "counter-intuitive" story. It did not rely on product price cuts nor on the marketing of a single hit topic, but instead charted a steady and strong upward curve. 

According to the sales data disclosed by Foton Motor, it sold over 650,000 vehicles throughout 2025, maintaining its leading position in the industry with an absolute advantage! Among them, it sold 101,000 new energy vehicles, a year-on-year increase of 87.2%, 165,000 vehicles overseas, a year-on-year increase of 7.2%, and 142,000 heavy-duty trucks, a year-on-year increase of 103.6%. Foton Motor's outstanding performance in 2025 contrasts sharply with the industry-wide trend of "stabilizing total volume and structural differentiation". Foton Motor not only consolidated its base but also achieved explosive growth in the two growth poles of new energy and overseas markets. 

Looking at the Chinese automotive market, commercial vehicles may still be an industrial stronghold that has not been eroded by the logic of traffic. Here, every penny spent by users points to a cold core indicator - transportation efficiency. 

Ultimately, a fundamental question emerged: In a highly rational commercial vehicle market that does not rely on traffic, does not chase after superficiality, and does not blindly follow, what does Foton Motor rely on to define "first-class products", "first-class brands", and "first-class enterprises"?

First-class products do not rely on traffic but on the "hard currency" of technology and service. 

In the world of commercial vehicles where every penny needs to be earned back from fuel costs, tolls, and maintenance bills, the power of traffic and the influence of internet celebrities are weak. In 2025, Foton Motor clearly demonstrated that doing well in technological innovation and full-cycle services is the best marketing for products. 

In the early stage of the new energy transition of commercial vehicles, "oil-to-electric" was a common low-cost shortcut chosen by the industry. This approach of "grafting" the three electric systems onto the chassis of traditional fuel vehicles could quickly bring products to market, but it could never solve the inherent defects such as short range, high energy consumption and cramped space. 

In July 2025, Foton Motor released the Qimingxing dedicated platform for pure electric light-duty trucks. As the world's first dedicated platform for pure electric light-duty trucks developed by Foton Motor with an investment of 1.7 billion yuan, this platform is not just a patchwork of existing products, but a complete reconfiguration of the four major architectures: human-machine engineering, electronic and electrical systems, chassis, and drive. 

In July 2025, the Foton Auman Galaxy New Energy 9/5M/3/T heavy-duty truck was launched. The Auman New Energy dedicated platform is a completely forward-developed new energy dedicated platform that continues the underlying logic of the Galaxy intelligent architecture and creates a new energy twin intelligent architecture.

In December 2025, Foton Motors released the Kawan BEACON. Relying on the world's first forward-engineered "electric and hydrogen-compatible" intelligent heavy truck dedicated platform, the Kawan BEACON has established a brand-new core architecture for the vehicle body, electrical systems, and chassis. 

The ultimate goal of technological breakthroughs is not to showcase skills, but to redefine the value standards of the market. The new products of Foton Motor in 2025 demonstrate that its competitive strategy has shifted from "I have an electric vehicle" to "My electric vehicle can make users more comfortable and earn them more money". 

The products of the Fudan Qimingxing platform adopt an industry-leading electric control system of MTCU + SiC + oil-cooled flat wire motor, which improves the overall efficiency by 3%. The rated power is 140kW, which is 40% higher than the industry standard. This means that a city delivery trip from Beijing to Tianjin can carry more goods or charge less frequently compared to similar products.

The Fude Ouman Galaxy Hybrid heavy truck has achieved the ultimate in cost savings. Based on the Super Hybrid 3.0 platform, through the collaboration of a dedicated engine with a thermal efficiency peak of 50%, an electromechanical coupling transmission with a transmission efficiency of 99.8%, and an intelligent thermal management system, the vehicle's energy consumption can be reduced by 16% to 26%. For heavy truck users, this means an obvious annual fuel cost savings of several thousand yuan. 

The definition of a first-class commercial vehicle product lies not only in its hardware parameters, but also in its ability to solve systemic problems. While Foton Motors is promoting technological breakthroughs in 2025, it has also initiated an exploration of the product's ecosystem and scenarios. 

For the Kawan BEACON, Foton Motors launched the "Lighthouse Partner Program", inviting 100 heavy-duty truck opinion leaders to conduct on-site operations for a period of six months. This goes beyond traditional new vehicle testing and directly connects the most demanding users and complex real scenarios with the closed loop of product development.